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Statement of Intent

  How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) Product 1: In order to create an appealing brand identity of style across a range of two front cover and context pages, I intend to manufacture a piece of media which appeals to a target demographic of up market, fans of street and casual dress, traditionally male 16-25 year olds of a variety of ethnicities and backgrounds, yet still appealing towards an up market audience of style-conscious people. Across both my contents and cover pages, I intend to include the same bold, eye catching, yet simplistic capitalised Imprint MT Shadow font which clearly connotes modern and street tone that the desired audience would want to similarly achieve within their personal style. While manufacturing my brand, I need to consider the ideologies and tones associated with Condé Nast and their already formulated set of principles....
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Front Cover Analysis 3

Image
  The masthead of this magazine is deliberately simple in design, yet it carries significant brand strength and identity. Despite being partially obscured by the photos featured on the front cover, the masthead remains instantly recognizable to readers familiar with the paper. This subtle overlap demonstrates the confidence the magazine has in its established identity, readers can immediately identify the magazine as “FourFourTwo” without the masthead needing to be fully displayed. This speaks to the brand’s strong presence and long-standing reputation within the sports media landscape. In contrast to the style magazines previously discussed, the colour scheme and overall theme change sharply, reflecting the magazine’s focus on sport. The predominant use of a vibrant orange colour for the masthead and cover lines provides a striking contrast against the background elements. This choice of orange serves a dual purpose, it not only ensures that key information such as headlines a...
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