Statement of Intent
How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) Product 1: In order to create an appealing brand identity of style across a range of two front cover and context pages, I intend to manufacture a piece of media which appeals to a target demographic of up market, fans of street and casual dress, traditionally male 16-25 year olds of a variety of ethnicities and backgrounds, yet still appealing towards an up market audience of style-conscious people. Across both my contents and cover pages, I intend to include the same bold, eye catching, yet simplistic capitalised Imprint MT Shadow font which clearly connotes modern and street tone that the desired audience would want to similarly achieve within their personal style. While manufacturing my brand, I need to consider the ideologies and tones associated with Condé Nast and their already formulated set of principles....
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